While a big part of me is horrified at that kind of melding of the internet with everyday life, we already see it each time we watch each other playing with a smartphone at a metro station. This weirdly spiced reality salad means every waking second of our day suddenly enters the attention economy.Īnd Meta wants to take a 47.5% cut of sales within that. You could dismiss this as a spat between business rivals, but I think the dispute will have far more impact than most in business immediately see. In part, this is because we spend too much time focusing on use of VR tech for gaming, with less recognition on the impact it has and will have in real life, including emerging business cases for medical, maintenance, warehousing and more.īut what proponents in the space understand - these include Apple CEO Tim Cook, who has called the possibilities “ profound” – is that VR/AR may be as transformative as the internet.Ĭonsider the extent to which the always-connected nature of the Internet has transformed every part of life. Now add to that the sharing of real-life moments in real time and up-to-the minute information, all packaged in a format that feels a whole lot more TikTok human, made available not just when staring at a screen but throughout every waking moment of your day. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.” Game of thrones “Now - Meta seeks to charge those same creators significantly more than any other platform. announcement lays bare Meta’s hypocrisy. “Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store - and have used small businesses and creators as a scapegoat at every turn,” the statement points out.
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